TORONTO — Four Seasons Hotels & Resorts has unveiled its new brand creative platform, Luxury is Our Love Language, to celebrate its unique and energetic perspective on luxury. Developed by Publicis Groupe’s NYC-based creative collective, Le Truc, the work highlights experiences offered by Four Seasons. The campaign was based off real guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams.
In addition to Le Truc, the collaborative approach involved Starcom, Publicis Canada, Four Seasons CRM Agency of Record and Hawkeye Canada. The new branding is set to roll out across the entire brand portfolio and lines of businesses over the next year, including hotels and resorts, restaurants and bars, residential and retail and private jet.
“The future of luxury will be driven by data and insights and defined by human connection and imagination,” says Marc Speichert, Chief Commercial Officer at Four Seasons. “Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn’t be impersonal or rigid. Rather, it’s about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy. Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the ‘Based on a True Stay’ spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.”
“We are proud to partner with Four Seasons on the brand’s new creative platform, using data led creativity to create truly personalised luxury experiences,” says Arthur Sadoun, Global CEO and Chairman, Publicis Groupe. “Le Truc’s vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve.”