TORONTO — Four Seasons Hotels and Resorts has appointed Ben Trodd to the role of senior vice-president, Sales and Hotel Marketing — consolidating the hotel marketing, hotel sales and Worldwide Sales Office teams under a single leader.
In his new role, Trodd will further improve the alignment and communication between Four Seasons hotel sales, marketing and Worldwide Sales Office teams, creating greater opportunities to optimize revenue from channels across all market segments, and develop leadership talent across the organisation. He will also work to advance partnerships in the meetings, events and travel industry segments and oversee all sales-related functions, such as sales technology, events and sales training. In addition to these sales functions, Trodd will oversee global hotel marketing programs, ensuring that sales-and-marketing efforts are aligned across the organisation.
“Ben is a seasoned hotel operator with a strong background in sales and marketing, and I am confident that his unique experiences and thorough understanding of our business will position him for success in this new role,” says Peter Nowlan, executive vice-president and Chief Marketing Officer, Four Seasons Hotels and Resorts. “With a strong commitment to Four Seasons culture and values and a strategic approach to leadership, Ben’s contributions to our sales-and-marketing teams worldwide will be of great value to our organisation, our partners and, ultimately, our guests.”
Trodd began his Four Seasons career in 1995 and has since gained a wealth of experience across the company through progressively senior roles in sales, marketing and operations. Recently, he was regional vice-president and General Manager of Beverly Wilshire, Beverly Hills, A Four Seasons Hotel, where he oversaw a number of hotels and resorts across the Americas, including a number of projects under development. In June 2018, Trodd took on the role of SVP, Global Sales, before taking on hotel marketing in his new position.
“It’s a privilege to join such a tremendous team of tenured and dedicated sales and marketing professionals, and I am happy to extend my Four Seasons experience into such an exciting global and cross-functional role,” says Trodd.