TORONTO — Four Seasons Hotels and Resorts has unveiled its Beyond by Four Seasons, an Exclusive Driving Journey Through Tuscany, a week-long curated drive experience designed to showcase the Italian countryside by luxury car. From Sept. 24 to 30, 2022, the brand’s first-of-its-kind journey explores landscapes, must-see sites and culinary offerings, with Four Seasons Hotel Firenze as a home base.

In collaboration with Canossa Events, as well as the city of Florence, travellers will meet in the Tuscan capital and enjoy an Italian escape from the comfort of their own vehicle or a vintage classic or luxury sports car. First, there will be a welcome dinner in the Faggio Garden at Four Seasons Hotel Firenze. Then, travellers will explore the vineyards of Chiantishire, with a private tour and wine tasting at the Antinori Cellars, drive through Sienna and more.

“The guest experience is at the heart of everything we do, inspiring our teams to innovate and elevate each new Four Seasons offering,” says Christian Clerc, president of Hotels and Resorts. “We came together with Canossa Events to create something truly spectacular for our guests – an ultra-luxury drive adventure where the journey is to be enjoyed just as much as the destination. Against the backdrop of the Tuscan countryside, punctuated by the region’s best wine and culinary offerings and delivered by our talented and caring craftspeople, Beyond by Four Seasons sets a new standard for luxury road travel.”

“Creating memorable events and unforgettable celebrations centred around a love for cars is what we do best,” says Luigi Orlandini, chairman and CEO, Canossa Events. “Partnering with Four Seasons, we have designed an incredibly unique offering, allowing guests to enjoy every special moment spent on the road and inspiring them to immerse themselves in the splendours of all that Tuscany can offer.”

Beyond by Four Seasons is a testament to our continued focus on gaining deeper insights that inspire and enhance the guest experience,” says Marc Speichert, CCO, Four Seasons Hotels and Resorts. “By designing programs influenced by the passions and preferences of Four Seasons travellers, our guests become the authors of how they connect with our brand. Championing a guest-centric approach in all that we do remains our priority as we look to the future and the myriad of opportunities ahead.”


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