TORONTO — Four Seasons has unveiled artist Missy Dunaway’s Envoy by Four Seasons experience.
Launched in November 2018, the Envoy program is built on one-of-a-kind collaborations with storytellers and content creators and is intended to redefine the notion of online ”influence,” emphasising craftsmanship over online clout.
“Influencer marketing has become a very crowded space, so it is incredibly refreshing to be part of the unique approach Four Seasons is taking in this arena,” says Dunaway. “My Envoy journey went beyond simply experiencing the best of what a destination has to offer with Four Seasons. I was completely immersed in Vietnam’s rich history and celebrated traditions, which inspired me to create works that can hopefully inspire others to experience the same for themselves.”
Dunaway was selected from thousands of applicants to take part in the maiden Envoy experience. Chosen for her creative approach to capturing travel memories, which has earned her half a dozen international fellowships, Dunaway’s global passport lives in the pages of her signature painted diaries.
Four Seasons Resort The Nam Hai, Hoi An, Vietnam curated a custom itinerary for the inaugural Envoy, featuring a private eight-octave crystal singing bowl lesson led by Resident Singing Bowl Artist Oanh Ngo; a Goodnight Kiss to the Earth ceremony with floating traditional wishing candles; a sunrise expedition through My Son Temple Sanctuary, a UNESCO World Heritage site; and a fishing excursion to learn traditional techniques in a customary Vietnamese fishing boat.