Sydney — According to data from Local Measure, the most posted-about features at hotels are the food and beverage operations.
Local Measure tracked social media posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in major cities and destinations across North America, Asia and Australia between Jan. 1 and March 1, 2017. This study found the following as the top subjects mentioned in social media posts:
1. Restaurant/meals (11,700 posts)
2. Drinks/the bar (6,400 posts)
3. View from the guestroom (4,000 posts)
4. Key room features/condition of the room (3,000 posts)
5. The pool/swimming (2,800 posts)
“Our findings confirm the industry’s growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences — food and beverage, the bar and the view from their room — than focusing on standard property amenities such as the gym, physical arrival, and even guest service,” says Jonathan Barouch, founder and CEO of Local Measure. “With social media an increasingly important channel for communicating guest preferences and recommendations, hoteliers would do well to focus on features that their guests are speaking most about — enhancing these features, without sacrificing other parts of the guest experience which lead to overall guest satisfaction and loyalty.”