TORONTO — Fairmont Hotels and Resorts has redefined its digital platforms.
“The Internet now serves as the most essential tool to research, book and share travel experiences.
We want to be the easiest hotel brand to do business with online,” said Brian Richardson, VP, Brand
Marketing and Communications, Fairmont Hotels and Resorts.
The Fairmont.com site has undergone an extensive refresh to offer users improved navigation,
larger graphics, hi-def videos, more interactive maps and links to social-media feeds. Photography
submitted by users can now be viewed on Fairmont.com. “Who better to help market our hotel
collection than our own guests?” said Richardson.
Fairmont was also mindful of the impact of other social media during the revamp. Fairmont.com is
now compatible with iPads and other tablets, with photo galleries, virtual tours, videos, banners and
maps touch-enabled and optimized for mobile. Richardson says the brand has seen tablet usage
increase by more than 300 per cent in 2012.
Response has been positive, says Michael Innocentin, director of Internet Marketing, Fairmont Hotels
and Resorts. “While the site has only been live for a short period, page views and time spent on the
site have both grown, and conversion rates are up by more than eight per cent as well.” A complete
rebuild of Fairmont’s multi-lingual websites, the addition of new mobile web and app features and a
redesign of EveryonesAnOriginal.com is also underway.