PARIS — Fairmont Hotels & Resorts has announced Susan Sarandon as its new Global Brand Ambassador.
In her new role, Sarandon will star in a global brand campaign expected to be revealed to key markets in spring of 2020.
“Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally and a history of turning words into action,” says Sharon Cohen, vice-president, Fairmont Hotels & Resorts. “We chose Susan to represent the essence of Fairmont — representing a strength of character and timeless sophistication.”
The new partnership with Sarandon builds on Fairmont’s history of connections in the world of cinema. Several Fairmont hotels, such as Fairmont San Francisco, The Plaza in New York City, The Savoy in London and Toronto’s Fairmont Royal York, have also achieved impressive film credits.
“It’s a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience,” says Sarandon. “Together we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world.”