NEW YORK — Fairmont Hotels & Resorts released key findings from its inaugural “Luxury Insights Report: Stewardship of Iconic and Historic Buildings.”
The results of the report revealed that emotional fulfillment, a place’s historic identity and cultural immersion are essential in the decision-making process of luxury travellers worldwide.
“Luxury guests are not only looking for warm and engaging service when travelling to world-class destinations, they are also following their hearts,” says Jane Mackie, VP, Fairmont Brand. “Our ‘Luxury Insights Report’ reveals a decisive link between travellers and their emotional connection to historic and iconic hotels and the destinations in which they reside.”
Fairmont’s “Luxury Insights Report” incorporates research and insights from multiple sources, including a brand-first ethnographic study conducted by Weinman Schnee Morais Inc. and data from market research firm YouGov. The report is part of a new series of research-led, data-driven reports focused on current trends in luxury travel.