PARIS — Fairmont Hotels & Resorts has launched a new interactive digital hub — fairmontbeesustainable.com — marking the next evolution of its Bee Sustainable programming.
The new platform was created to help educate guests and Fairmont colleagues about the importance of global bee health and encourage visitors to follow along through in-depth analysis, real-time hive monitoring and the latest updates from its rooftop apiaries and bee hotels.
“As the first luxury-hotel brand to develop comprehensive onsite bee programming, Fairmont is an industry leader in the support of sustainable practices; the evolution of our continued commitment over the past 10 years with the creation of our Bee Sustainable initiative is no exception,” says Sharon Cohen, vice-president, Fairmont Brand. “Fairmont hotels around the world take great pride in the contribution to their local communities and through the development of our on-property bee hives and sustainable bee habitats, we’re able to further promote the significance of pollinator health globally.”
Throughout June, Fairmont properties are celebrating Pollinator Month with customized onsite activities, including interactive guest experiences, signature menus and customized stay offers.Fairmont Waterfront in Vancouver is launching a vlog series, The Buzz,in an effort to share the importance of bees and create positive community connections through short and meaningful stories.
Over the last decade, Fairmont has committed to improving the overall health and conservation of bee species globally and has built more than 40 apiaries and wild-bee hotels at properties around the world.