BELLEVUE, Wash. — Expedia Media Solutions research has found that Millennial Canadians are focusing their travel dollars on destinations to cross off their bucket list, while Baby Boomers are more inclined to book all-inclusive resorts and cruises.
The study conducted for Expedia Media Solutions by Northstar Research Partners looked at the broad travel trends in the Canadian market, including the motivations, preferences and attitudes of travellers across four generations: Generation Z, Millennials, Generation X and Baby Boomers.
According to the study, Millennials travel some 26 days a year and prefer to explore international destinations. Tackling their bucket list and finding off-the-beaten-path locations are important to Millennials, but more than other generations, they also look to fill their itinerary with museums, historical sites, arts and culture.
Baby Boomers travel the most — some 28 days a year — and nearly 50 per cent have already decided on a destination when they decide to take a trip. They are more likely to take an international getaway than stay within their own borders and are also quite adventurous once they get to their destination. Boomers are less likely than other generations to stay with family or friends, but are more likely to stay in a resort.
The full study can be found here.