STAMFORD, Conn. — Starwood’s Element Hotels has partnered with Fitbit for a virtual “walk” around the world. The new initiative encourages travellers to maintain a healthy lifestyle while on the road by logging their steps and completing a virtual trek from Canada to China. The goal of the virtual walk is to amass 29 million steps.
“Element guests strive to maintain a healthy lifestyle while on the road, even during the busiest of travel schedules,” said Paige Francis, VP, Global Brand Management, Element Hotels. “We’re thrilled to partner with Fitbit to launch Walk the World with Element, Powered by Fitbit as we continue to encourage and reward active travellers, and motivate participants from around the world to join us and stay moving.”
Fitbit users can participate with a Fitbit activity tracker or MobileTrack via the free Fitbit app on their Android, iOS or Windows mobile device. Those who join the Walk the World group are automatically entered to win prizes at key virtual milestones during the walk.