EDMONTON, Alta. — Edmonton Destination Marketing Hotels Ltd. (EDMH) has partnered with Explore Edmonton Corporation and signed a Memorandum of Understanding. EDMH will provide marketing funds to Explore Edmonton to boost event attraction in the city’s tourism-and-hospitality sector.

“This is an important step forward in recovery,” says Marcela Mandeville, Explore Edmonton Corporation’s board chair. “We’re thankful to the leadership at Edmonton Destination Marketing Hotels Ltd. for their efforts to establish this Memorandum of Understanding. There is a lot of work to do to help the visitor economy recover, and this commitment to partnership will position Edmonton strongly as we re-build.”

“This is a result of the outstanding collaboration between the EDMH Board and the Explore Edmonton leadership team,” says Barnie Yerxa, Chair of EDMH. “Both organizations understand the benefit of the work that both sides do and how this relationship benefits the entire city as we continue to market the city of Edmonton as the destination to host conferences, tradeshows, sporting events and any other events that put a spotlight on our city.”

“While we’ve been working together for a number of years, formalizing an agreement is a key step,” says Traci Bednard, CEO of Explore Edmonton Corporation. “Explore Edmonton is a strong entity; in 2021, despite the pandemic still making an impact, sporting and cultural events coming to the city created $69 million in economic impact. We were able to get to that number because of the support of EDMH and now we can push for even more in this critical time for the visitor economy.”


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