TORONTO — Destination Toronto has appointed PR Central as its Mexican in-market representation to drive greater demand and sales through travel trade channels and to raise Toronto’s profile as a premiere destination for leisure FIT and group travel programs.
PR Central will focus on strengthening Mexican travel professionals’ knowledge of Toronto through in-market sales activities, destination training, familiarization tours and trade marketing partnerships in support of growing visitor arrivals to Toronto from Mexico.
More than 83,000 Mexicans visited Toronto in 2023, spending an approximate $132 million. Mexico is the only international market to have surpassed pre-pandemic visitation levels.
“Mexico is a top international market for Toronto and we see an opportunity to build upon the momentum of its strong recovery,” says Andrew Weir, president & CEO, Destination Toronto. “Toronto’s diverse culinary scene, unique attractions and luxury experiences are all a draw for Mexican travellers. We’re committed to growing the Mexican visitor market for Toronto in partnership with Mexican tour operators and travel trade partners.”
According to the Global Traveller Research Program 2023, Mexican travellers rank trying local food and drink as well as fine dining in their top four activities of interest while on vacation, a good fit for a culinary-rich city that includes everything from neighbourhood gems to Michelin Guide selections.
“Thanks to its vibrant cosmopolitan atmosphere, the iconic CN Tower, its international cuisine, and its excellent connectivity with various regions of the country, Toronto has established itself as one of the most important Canadian destinations for the Mexican market,” says Alethia García, managing partner of PR Central. “It’s a great pleasure to once again promote Toronto to the Mexican market.”
