VANCOUVER — Destination Canada and Vancouver Airport Authority (YVR) have signed a Memorandum of Understanding designed to strengthen the relationship between the two organizations and to align strategic priorities in air-service development, tourism and business opportunities throughout Canada.
“This agreement is great news for Canadian tourism,” says the Honourable Bardish Chagger, Minister of Small Business and Tourism and Leader of the Government in the House of Commons. “Following Canada 150, and what I expect will be the best year ever for Canadian tourism, this agreement will help bring more tourists to experience all of the great sights and activities our country has become known for around the world. It lays the foundation for what will be another strong year for our industry and partners as we celebrate the 2018 Canada-China Year of Tourism.”
The purpose of the agreement is to enhance YVR and Destination Canada’s respective approaches to increasing tourism and maximizing the impact of resources. It encourages both organizations to share knowledge, expertise and market intelligence to support each other in reaching their respective goals. It also agrees to cooperate in marketing programs in countries of mutual interest, including China, to support destination growth and the growth of key airline partners.
“As the gateway for 25 per cent of all international travellers to Canada, YVR is an important partner for Canada’s tourism industry and we’re looking forward to expanding that partnership,” says David F. Goldstein, president & CEO, Destination Canada. “Under this important agreement, we will align our marketing and share our research and data insights for a competitive advantage.”
In 2016, YVR partnered with a number of tourism partners, including Destination Canada, to create a “Team YVR” approach to better support new and existing airline partners. The Memorandum of Understanding builds on this partnership, further improving YVR’s overall aviation business.