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TORONTO — The Consider Canada City Alliance (CCCA) and Destination Canada signed a new Memorandum of Understanding (MOU) to leverage each other’s networks and increase collaboration to help strengthen the profile of Canada among International audiences.

The MOU advances the long-standing relationship between Destination Canada’s Business Events team and the CCCA.

While restrictions currently remain in place, the new agreement will focus on mid- to long-term opportunities such as cross-promotion at international events, as well as in marketing collateral, the sharing of important economic data and greater access to each other’s networks and leaders. The agreement aims to optimize both organizations’ future promotion of Canada’s potential for trade, investment and corporate events to international audiences and corporations.

“This new agreement is a testament to our long-standing relationship with the team at the CCCA,” says Virginie De Visscher, senior director of Business Development, Economic Sectors, Destination Canada. “Leveraging each other’s networks, data and collaborating on cross-promotional projects will create tremendous opportunities, not only for both of our organizations, but for Canada as we showcase it on the international stage as conditions permit.”

The CCCA unites 12 of Canada’s Economic Development Agencies to promote inward investment and trade from around the world in Canada and its cities.


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