VANCOUVER — Ingrid Jarrett is the new Chair of Destination BC’s Board of Directors, effective August 1, 2025.
Jarrett is an industry powerhouse who has spent the past three decades contributing to building the tourism sector across B.C. and Canada. She was the first-ever female president and CEO of the British Columbia Hotel Association (BCHA).
Her career spans leadership roles at organizations such as Fairmont Hotels and Resorts, Boutique Hotels and Resorts and Watermark Beach Resort. Her involvement in resort development work tied to destination development has been significant in all regions of the province, along with her volunteer work in leadership positions on several tourism boards including the Hotel Association of Canada, Canadian Hotel and Lodging Association, Tourism Victoria, Thompson Okanagan Tourism Association and Destination BC, where she served as vice-Chair of the Tourism Marketing Committee.
Jarrett was also one of five members of the Tourism Task Force working on behalf of industry in the creation of Destination BC. She currently sits as co-Chair on the Hotel Development and Infrastructure Task Force. Her deep knowledge of brand, demand drivers, marketing, business growth and strategy sets her apart. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also re-building the sector’s workforce and providing solutions for long-term tourism growth.
Jarrett succeeds Scott Fraser, who served as Chair since 2021. Fraser led Destination BC through the tourism industry’s recovery from COVID-19, championed integrating Indigenous culture and perspectives into the organization’s work, strengthened Destination BC’s relationship with Indigenous Tourism BC, and supported efforts to grow B.C.’s tourism industry across all regions and seasons.
