NEW YORK — A recent Deloitte survey of loyalty program members revealed that the majority of members of travel and hotel programs expect the same level of security as a financial institution when it comes to protecting their account information.

The consulting company’s survey of 1,000 U.S. customers, “Loyalty Data Security: Are hospitality and travel companies managing the risks of their rewards programs?,” also showed that while three-quarters of respondents expect high security, only one-third believe their loyalty accounts are secure enough. “Our study indicates a disconnect between travellers’ expectations and perceptions about the security of their personal data,” said Charles Carrington, partner, Deloitte & Touche LLP in the Travel, Hospitality and Leisure practice and author of the study. “Travellers consider protection of their physical security a basic expectation when they’re in a hotel or in the air. This responsibility now extends into the cyber world.”

While the majority are worried about comprising credit-card information, one in seven said they would be concerned about a loss of loyalty points. Meanwhile, a security breach in loyalty data would impact the customers’ perception of the brand, as 23 per cent would be less likely to use the brand in the future.

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