TORONTO — Days Inn – Canada has launched a new national marketing campaign called Take Back Winter to boost consumer awareness of the brand’s domestic portfolio and highlight a variety of winter activities and events.
The campaign, developed in collaboration with Reprise Digital and Mediabrands Content Studio, will run until the end of March. Elements include engaging and personalized video and digital display ad units across platforms like META, TikTok and Snapchat; the creation of a custom Snapchat Lens; and paid search and Google Discovery ads.
As a component of the brand’s national partnerships with Curling Canada and the Canadian Hockey League (CHL), an interactive activation created by XMC provides attendees at several winter events with photo booth opportunities.
“Winter in Canada offers an opportunity to enjoy exceptional festivals, events and activities,” says Ally Wesson, VP of Marketing, Days Inns – Canada. “With [more than] 105 Days Inn locations across the country, we are encouraging all travellers to embrace winter travel and “Take Back Winter” with a trip to one of our cool Canadian destinations.”