TORONTO — Days Inns – Canada has launched an eight-week media campaign to support its new “Stay Twice, Earn Up to One Free Night” fall promotion. Designed to drive incremental value to its hotels and generate awareness for its Wyndham Rewards loyalty program, the promotion is backed by a national marketing campaign that encompasses TV, social media and digital.

From now through February 19, Wyndham Rewards members who register and complete two qualified stays at any participating Days Inn by Wyndham in Canada will earn 15,000 Wyndham Rewards bonus points.

“Our new marketing campaign is a key component of the Days Inn by Wyndham unique identity,” says Ally Wesson, senior director of Marketing, Days Inns – Canada. “With more than 110 locations across Canada, Days Inn provides business travellers with a base camp to work from, with great amenities such as free Wi-Fi and free breakfast.”

The TV campaign, created by Toronto-based Giants & Gentleman, is built around 30-second, 15-second and six-second TV spots, which debuted October 1. The commercial can be seen on cable sports and entertainment channels including Sportsnet, Global, CTV and CityTV until November 23, 2018. Media buying was handled by VMC Media Inc.


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