VANCOUVER — Last year was pivotal for the Canadian tourism industry. The Canadian Tourism Commission’s (CTC) 2014 report shows tourism indicators for Canada, including tourism revenue, GDP, employment and arrivals, were all on the rise.
International tourism accounted for 1.1-billion arrivals in 2014, representing a 4.7-per-cent increase over the previous year. In Canada, total overnight international visitors to Canada grew to 17.1 million, up 3.2 per cent over 2013. CTC also reported a 10-per-cent increase in the number of arrivals from 10 leisure markets (Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea and the U.K.) to Canada. “[Last year] was a strong year for the tourism sector in Canada, with particularly strong increases in arrivals from the key markets where the CTC invests in marketing and promotion with our partners,” said Scott Allison, chairperson (interim) of CTC’s Board of Directors. “Canada is reasserting itself as a global destination, and we expect those results to continue in 2015.”
During the past year, the CTC worked to make China its second-largest overseas market with an online biweekly TV program promoting travel in Canada. “Working in partnership in 12 markets globally, the ‘sun never sets’ on the CTC’s work as we promote Canada as a premier travel destination,” said David Goldstein, CTC president and CEO. “We are proud to share the results of these efforts for the past year.”
The report is available online at en-corporate.canada.travel