Photo Courtesy: IHG Hotels and Resorts

TORONTO — Crowne Plaza Hotels and Resorts has announced the launch of a worldwide partnership with the Global Entrepreneurial Network (GEN). 

The partnership will kick off during the annual Global Entrepreneurship Week, which takes place from Nov. 18 to 24, 2019.

As the first exclusive hospitality partner for GEN, select Crowne Plaza properties around the world will be the new hubs of “Startup Huddle” monthly meetups — a program designed to help entrepreneurs while strengthening the local ecosystem, providing easier access to spaces for entrepreneurs to collaborate, problem solve and inspire one another.

“We are proud to partner with GEN to support and provide a home for the next generation of entrepreneurs around the world,” says Libby Escolme, global vice-president of Crowne Plaza.  “This partnership comes at the perfect time for the Crowne Plaza brand as we expand our new flexible lobby and room designs in flagship properties around the world. From our lobby concepts to our patented WorkLife guestrooms, our hotels are truly serving the modern business traveller and local business communities.”

Founder and president of GEN, Johnathan Ortmans, will host the kickoff event for Startup Huddle alongside Meredith Latham, vice-president of Crowne Plaza, Americas.

“We are thrilled to partner with the Crowne Plaza brand in helping foster healthier ecosystems for entrepreneurs from all backgrounds to thrive. Local startup ecosystems need connectivity and density — the vibrant atmosphere of the new Crowne Plaza lobby concept offers a home for entrepreneurs to collaborate and build community,” says Ortmans. “The Crowne Plaza brand is an early adaptor in recognizing the important role it can play and we look forward to seeing more of our programs and communities leveraging their local Crowne Plaza hotel as a hub for community innovation and growth.”


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