TORONTO — Construction has begun on a new $150-million boutique hotel and condominium project in the heart of downtown Toronto, at 56 Blue Jays Way.

The project, named Bisha, is led by Charles Khabouth, Canada’s largest nightclub operator, and his INK Entertainment, in partnership with Lifetime Developments and its principals, Mel Pearl and Sam Herzog. “We want to be able to have the hip factor of a boutique hotel but with the attention to detail of a Four Seasons,” Khabouth told the Toronto Star. “It all starts with the doors. That’s the first thing people see. Impressions count.”

The new hotel will have two themed floors: a black and red themed Rock and Roll floor and a Hollywood Floor with a Beverley Hills theme. “Like his clubs, there will be a huge amount of space — 30,000 square feet — devoted to amenities, including food and beverage and a fitness centre,” said the Toronto Star’s Tony Wong.

The 41-storey development will include 332 condo units, selling from $300,000 to $1,500,000.

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