BETHESDA, Md. — Marriott International, Inc. has announced the expansion of the City Express by Marriott brand into the U.S. and Canada, marking the company’s entry into the affordable midscale transient segment in the region.
Previously referred to as Project Mid-T by Marriott, this brand expansion is part of the company’s continued focus on strengthening its presence in the affordable midscale segment and offering regionally relevant lodging options for every trip purpose and every price point.
“Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen tremendous interest for the brand and are pleased with its growth across the region,” says Diana Plazas-Trowbridge, senior vice-president and global brand leader, Select Brands. “With this announcement, Marriott is excited to continue our growth in the affordable midscale segment and provide a new welcoming, affordable, and reliable option for value-conscious travellers in the U.S. & Canada.”
The City Express by Marriott brand is designed to be conversion-friendly, with an opportunity for new builds in the future. Offering a light operational model and functional modern design, City Express by Marriott will give owners in the U.S. and Canada the opportunity to capitalize on consumer demand, while taking advantage of Marriott’s powerful sales, distribution, and marketing engines.
Marriott has already received extensive interest from owners and franchisees, and the company anticipates having signed agreements, with possible hotel openings, in the U.S. and Canada under the City Express by Marriott brand over the next few months.
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy program and are available for booking on Marriott channels for members to earn and redeem points. Additional City Express by Marriott properties will similarly be part of Marriott Bonvoy upon opening.
