ROCKVILLE, Md. — Choice Hotels International, Inc. celebrated its 80th anniversary at its 65th-annual convention in Las Vegas last week. During the event, the company unveiled refreshed logos for its midscale brands — Quality Inn, Clarion, Sleep Inn and MainStay Suites.

The new logos were designed to reflect both the brands’ tradition and potential. All of the new logos also include a “By Choice Hotels” tagline.

“We never stop innovating at Choice and the new brand identities embrace a modern look and feel without sacrificing the brand equity and rich history guests value today,” says Anne Smith, vice-president, Brand Management, Design and Compliance, Choice Hotels. “The ‘By Choice Hotels’ endorsement on each logo received overwhelmingly positive feedback from consumers. And owners told us that the connection to our master brand is a value-add for their business.”

The new brand logos will appear over the next two to three years on hotel exteriors, as well as digital and social channels, including

This year also marks the 50th anniversary of the company’s Econo Lodge brand — a milestone it’s celebrating by completing a multi-year guestroom-improvement program. The five-year, seven-phase program focused on meeting consumer demand for contemporary, comfortable, and affordable rooms in the economy segment.

“The Econo Lodge brand has been a staple in the economy segment for five decades, and the room improvements have set up our franchisees for success today and well into the future,” says Craig Mustard, head of Domestic Brand Management, Economy Brands, Choice Hotels.


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