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TORONTO — Choice Privileges by Choice Hotels International, Inc. has unveiled additional membership benefits in Canada.

Starting Aug. 1, 2017, all Choice Privileges Elite Members (Gold, Platinum and Diamond levels) will be offered a complimentary welcome gift or bonus points across all 11 of Choice’s brands at check-in. This new Elite member recognition will be offered across all Choice Hotels-brand properties in Canada in addition to perks Choice Privileges Elite members already enjoy, including complimentary upgrades, extended booking windows, exclusive reservation, customer service phone numbers and Elite member offers.

“Our program aims to provide more points and benefits starting on day one,” says Jamie Russo, vice-president of Loyalty Programs and Customer Engagement for Choice Hotels. “Whether you are enjoying one of our Your Extras rewards, earning a $50 gift card with our summer promotion, or receiving an additional welcome gift at check-in because you are among our most frequent guests, the Choice Privileges program values you.”

While these new benefits are aimed at Elite-level participants, all members are eligible for Choice’s new fall travel promotion. Beginning Aug. 31, 2017, all loyalty-program members who book two separate qualifying stays with Choice brands can earn enough points for redeem for a future free night.


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