ROCKVILLE, Md. — Choice Hotels International, Inc. has launched a new extended-stay brand, Everhome Suites.
The new-construction midscale extended-stay brand offers customizable, apartment-style accommodations designed to empower guests to adapt their environment to the way they live and work during longer-term stays. Everhome Suites also offers a low cost-to-build, flexible prototype and lean operating model.
The company expects to open the first Everhome Suites hotel in 2021 and celebrated the brand launch by breaking ground in Corona, Calif. on the first hotel expected to display the brand. Choice also announced a multi-unit development agreements for 13 hotels in the Austin, Texas and Los Angeles markets — all of which are also anticipated to adopt the Everhome Suites brand.
“We more than tripled the size of our extended-stay portfolio over the past two years and now have over 400 hotels across our well-known brands: WoodSpring Suites, MainStay Suites and Suburban Extended Stay,” says Patrick Pacious, president and CEO, Choice Hotels. “With rooms and public spaces designed to be just as flexible as guests are, backed by our proven extended-stay operating model, Everhome Suites provides franchisees with another opportunity to capitalize on one of the fastest-growing segments of the hotel industry.”
The Everhome prototype is crafted to anticipate the needs of today’s extended-stay guests by offering amenities that help them maintain routine on the road. It offers spacious studio and one-bedroom apartment-style layouts, all of which feature a combination of defined spaces that separate work from play and customizable “me” space. Features include rolling, variable-height workstations; full-size closets and additional open and closed storage; spa-like bathrooms with ample counter space; fully equipped kitchens; and pet-friendly options.
Public spaces include multi-purpose lobby areas; fully outfitted, spacious fitness centres; business centres with printing capability; libraries; guest laundry facilities; and 24/7 self-service marketplaces with a variety of hot and cold breakfast options. Some hotels will also feature outdoor pools.
The brand’s design will take cues from local culture, including murals by hotel entrances and public-space artwork depicting the surrounding area.
“The demand for hotel stays of seven-plus nights is nearly 20 per cent of all room nights sold, yet only nine per cent of the supply is in the extended-stay segment, according to data from The Highland Group and Kalibri Labs. Everhome Suites sets out to capture this unmet demand with fresh, modern hotels that satisfy value-conscious consumer preferences for longer-term stays,” says Anna Scozzafava, vice-president, Brand Strategy and Operations, Extended Stay, Choice Hotels. “Our target guest is driven to be successful personally and professionally and we designed Everhome Suites to empower them to live and work more efficiently on the road so they can tackle whatever comes next.”