ROCKVILLE, Md. — Choice Hotels International has opened properties in 36 U.S. States and 11 countries in Q3 2013. That’s amounted to the addition of more than 9,700 guestrooms to the company’s existing rooms, which now stand at more than half a million.
“Choice’s flagship Comfort brands have a tradition of success and continue to perform. This quarter, with our Comfort Re-Imagined brand improvement program gaining momentum, we experienced significant development activity for both Comfort Inn and Comfort Suites,” said David Pepper, SVP, Global Development. “That solid foundation allows Choice Hotels to continue to advance into the upscale tier and more international markets through the strategic growth of our emerging Cambria Suites brand and the rapid expansion of the Ascend Hotel Collection.”
Among the company’s brands, the Comfort family of brands has continued to grow with more hotels opening with the new-generation “Truly-Yours” design for both the Comfort Inn and Comfort Suites brands in the third quarter. Additionally, Ascend Hotel Collection, Choice’s portfolio of independent upscale hotels and resorts, has expanded into more destinations, including North America, Europe, the Caribbean, Central America and Australia. The company is also continuing expansion of the new-construction upscale brand, Cambria Suites, with a recent groundbreaking event for the Cambria Suites Phoenix-Desert Ridge in Arizona.