ROCKVILLE, Md. — Choice Hotels International, Inc.’s guest-loyalty program, Choice Privileges, has ranked second on the 2016-2017 Best Hotel Rewards Program list, published in the U.S. News & World Report — up from 11th place, last year.
The ranking helps travellers find hotels with the best guest-loyalty programs by evaluating hotel companies’ current loyalty offerings in the following categories: membership perks, network coverage, ease of earning and redeeming free nights.
“This year, we set out to dramatically improve our member experience,” says Robert McDowell, chief commercial officer, Choice Hotels. “Our research and analysis of guest feedback led to the addition of new benefits that better recognize and reward valued guests. We have been very pleased that this has not just resulted in significant growth in new members, but our existing members are more engaged than ever with Choice Privileges. The ranking from U.S. News & World Report is a nice independent validation that our investment in our members is recognized.”