NORTH BETHESDA, Md. — Choice Hotels International, Inc. begins its next chapter of its re-imagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu and Radisson Individuals.
The new logos shepherd in a new phase of advancements for these brands under Choice, and are among one of several experiential elements the company will begin to implement at hotels in the Americas this year following the re-positioning of Radisson, Radisson Blu and Radisson Individuals in 2024 to attract more upscale guests and investors and to optimize revenue for owners.
“Since our integration of the Radisson brands, we’ve sharpened their brand propositions to captivate travellers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property,” says Indy Adenaw, senior vice-president and general manager, Upscale Brands, Choice Hotels International. “We’re excited to user in a new era for these beloved Radisson brands. At Choice Hotels, we’re never ones to rest on our laurels. We’re committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they’re gaining a truly great value from their investment.”
Later this year, Choice will unveil elevated and flexible food-and-beverage concepts at Radisson hotels, along with other enhancements to the guest experience. Starting with an upcoming hotel in Grenada, Radisson Blu properties will feature functional and inviting Scandinavian-inspired public space and guestroom designs. Choice will also introduce new premium amenities including shower, hair and body products to elevate the bathroom experience at Radisson and Radisson Blu hotels.