ROCKVILLE, Md. — The Clash’s “Should I Stay or Should I Go?” is the new anthem for Choice Hotels International, as it celebrates everyday experiences and people connections.
The team has debuted a revamped website at choicehotels.com that will seek to build new opportunities with business travellers in the upscale segment as well as with millennials. “Our portfolio of brands spans a range of price points and guest experiences that meet any stay occasion anywhere around the world. Choice Privileges offers the rewards and perks guests are looking for, so no matter where your people are, a Choice Hotels property is never far away — and the people at our hotels are always ready to make you feel welcome, wanted and respected,” said Robert McDowell, SVP of Marketing and Distribution at Choice Hotels International.
In Choice’s new TV spot, customers are faced with decision to attend their high-school reunion, family event or business meeting or stay home. They decide to attend and make a personal connection; they do so by booking efficiently through choicehotels.com.