TORONTO — Graham Marsh and Rob Alldred have been promoted to national director of Franchise Development and national director of Franchise Services respectively at Choice Hotels Canada.

Marsh will continue to be responsible for development activity in his assigned territories and will now oversee the entire Franchise Development team. Prior to this, Marsh was director of Franchise Development for the company, a role he held since 2015.

Alldred, on the other hand, joined Choice Hotels Canada in 2013 and spent his first five years as a franchise performance consultant in Ontario before his most recent role in Franchise Development, where he was highly successful in growing the Ascend Hotel Collection portfolio in Canada.

“Our goal is to continually increase the strength of the Choice Hotels Canada system and provide best-in-class franchise support as we continue to grow, and these new appointments will help us do just that,” says Brian Leon, CEO, Choice Hotels Canada. “Graham and Rob both excelled in their previous roles with CHC and have proven track records. We are excited about moving forward with these new department leaders in place.”


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