TORONTO — Choice Hotels Canada has added three new members to its corporate team. Karen Tam has joined as Chief Financial Officer and corporate secretary; Harpreet Kahlon as director, Revenue Management & Distribution; and Katie MacDonald as director, Loyalty & Customer Engagement.

“Karen, Harpreet and Katie bring a wealth of targeted experience to the company, making them well-suited for their new roles,” says Brian Leon, president, Choice Hotels Canada. “We’re thrilled to welcome them to the team and look forward to another exciting year of growth.”

Tam is taking over from Noreen Schembri, who held the role of CFO for more than 17 years before retiring this month. With more than 20 years of experience, Tam has an extensive background in corporate finance and operations. Prior to joining Choice Canada, she served as CFO and corporate secretary for the Global Risk Institute in Financial Services, CFO for the Toronto Financial Services Alliance and held various roles at Morneau Shepell, Four Seasons Hotels Ltd. and KPMG.

Prior to joining Choice Canada, Kahlon was director of Revenue Management at Hilton Toronto Airport Hotel & Suites. With more than 15 years of hospitality experience, he previously served as commercial director for two Hilton properties in London, England. Working closely with ownership groups and the senior leadership team, he oversaw revenue management, distribution, sales and marketing efforts. With a proven track record of increasing RevPAR and market share, Kahlon’s role will expand on these key functions as he supports Choice Canada’s properties from coast to coast.

MacDonald was previously at Marriott International, where she managed strategic global partnerships including Aeroplan, CAA, RBC and the Toronto Maple Leafs, as well as collaboration with partners on creating various Marriott Member Moments. MacDonald has 16 years of diverse marketing experience under her belt that includes customer experience in hospitality, foodservice and banking. In her new role, she will lead loyalty at Choice Canada, with a focus on the Choice Privileges loyalty program.


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