TORONTO — Choice Hotels Canada has introduced a discounted rate plan for Choice Privileges members on

Through this new perk, existing and new members of Choice Privileges can access exclusive room rates that are discounted by up to seven per cent off the best available rate by booking directly on or the Choice mobile app.

“I’m excited to share the new rate plan with our franchisees today, which will ultimately create stronger relationships with consumers and help drive more business through our brand channels,” says Brian Leon, managing director, Choice Hotels Canada. “Loyalty members can have full confidence in knowing they’re making the right choice when booking at Choice Hotels properties.”

The Choice Privileges Member Rate is the latest in a series of enhancements to Choice’s rewards program. In June, Choice enhanced its “Your Extras” benefits partners to include options for Canadian members, allowing guests to earn special rewards for midweek travel, including locations such as Tim Hortons and through


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