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TORONTO — Choice Hotels Canada is kicking off its third-annual Book to Build campaign with fundraising efforts beginning this week. The campaign raised more than $115,000 last year and this year, the goal has been increased to $145,000, with 100 per cent of the proceeds going to Habitat for Humanity Canada.

Starting May 10, guests at any of the 150 participating properties will have a portion of their room proceeds donated to help families in need of affordable housing. The campaign runs until May 26.

“We make it a priority to give back to the community and it’s very important to us as a company,” says Brian Leon, president, Choice Hotels Canada. “Working with Habitat for Humanity allows us to build homes alongside families in need of housing and we’re thrilled to be bringing back this initiative for a third year.”

Funds are being raised in a variety of ways throughout the month, with many Choice properties working on fundraising within their own communities. Members of the Choice Privileges loyalty program are also able to get involved by donating their points.

“Affordable home ownership provides families with strong foundations to build better opportunities for themselves,” says Mark Rodgers, Habitat for Humanity Canada‘s president and CEO. “Each year, this campaign continues to grow and thanks to the efforts of Choice Hotels Canada and all those involved, we’re able to continue to help even more families in communities across the country.” To date, the Book to Build campaign has raised $219,000, with a goal of raising $500,000 over the next three years.


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