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TORONTO — Choice Hotels Canada is kicking off its second-annual Book-to-Build campaign. Last year, the campaign for Habitat for Humanity Canada surpassed its fundraising goal of $100,000. This year, the goal has been increased to $125,000 to help families in need of affordable housing.

From May 11 to 27, guests staying at any of the 151 participating Choice Hotels’ locations will have a portion of their stay donated to Habitat for Humanity Canada and 100 per cent of funds raised will be directed to local Habitat for Humanity offices to help families across the country.

“Supporting our community is incredibly important to us as an organization,” says Brian Leon, president, Choice Hotels Canada. “Our partnership with Habitat for Humanity allows us to give back in a meaningful way by providing comfort, shelter and hospitality to families in need.”

Several Choice Hotels are also planning individual fundraising initiatives in their respective communities to support the campaign. In addition to the hotel-level contributions, members of the Choice Privileges loyalty program are able to donate their points to the campaign.

“We are honoured to once again be partnering with Choice Hotels Canada on the Book-to-Build campaign,” says Mark Rodgers, president and CEO, Habitat for Humanity Canada. “Thanks to the tremendous efforts of Choice Hotel locations across Canada, we can continue building more Habitat homes and serving more families in need of decent and affordable housing.”

Through its social responsibility initiatives, Choice Hotels Canada supports reputable charitable organizations that focus on shelter, education and community development as it relates to children. Through Book to Build, Choice hopes to raise $500,000 during the next five years for Habitat for Humanity Canada.


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