TORONTO — Choice Hotels Canada is celebrating its 25th anniversary, having officially formed on June 21, 1993, through a 50/50 joint venture between Choice Hotels International and Journey’s End.
The company started with 173 hotels across the country, including the Comfort, Quality and Econo Lodge brands. Today, the company has more than 340 franchised hotels open or under development and 10 brands spanning from extended-stay to upscale segments.
“As a company, we take great pride in our success, both globally and within our market, where we have grown substantially in the past 25 years,” says Brian Leon, president, Choice Hotels Canada. “We have been leaders in innovation and guest service and the Choice Privileges rewards program has consistently been named one of the best. I am so proud to be part of such a wonderful company and look forward to continuing to work with properties that provide the support, service and amenities today’s travellers are looking for.”
Through the company’s 25-year history, it has had many milestones, including the introduction of the Clarion, Sleep Inn and Comfort Suites brands to Canada in the 1990s; the launch of Choice Privileges in Canada in 2005; and surpassing 300 properties in 2012.