New Choice Hotels Canada team members Cyril Russell and Michael Durante

TORONTO — Choice Hotels Canada has announced the upcoming retirement of hospitality-industry veterans, Marc St-Gelais and Ian Sharp.

Both St-Gelais and Sharp have been with Choice Canada for many years — 21 and 10 respectively — helping to shape the company and drive its success. Their roles will be filled internally, with Juan Duran moving into Sharp’s role as director, Franchise Development for Western Canada. Currently, Duran is director of Membership Development for Ascend Hotel Collection.

Rob Alldred and Eric Normand will transition from their roles as franchise-performance consultants to director, Franchise Development roles. Alldred will focus on growing Ascend Hotel Collection membership, while Normand will step into St-Gelais’s role in Eastern Canada, supporting development efforts in Quebec and New Brunswick.

In addition, two new franchise-performance consultants will join the franchise-services team. Cyril Russell will take over Normand’s portfolio in Atlantic Canada. Based in Halifax, with close to two decades in the hotel industry, Russell has a wealth of experience in property management and hotel operations. He most recently served as the area general manager for a group of SilverBirch properties.

Assuming Alldred’s portfolio of hotels in Ontario is Michael Durante of Niagara Falls, Ont. Most recently, he was the director of Operations/Rooms at the Omni King Edward Hotel in Toronto. Durante has an extensive hospitality background and previously worked at a number of Choice properties. With more than 20 years in the industry, he previously served as a general manager and Operations manager for the Silver Hotel Group.


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