SILVER SPRING, Md. — Choice Hotel International has announced several promotions: Mike Shemer has been named VP of Business Planning, John Bonds is becoming SVP of Strategy and Services and Jay Sigona is the new VP of Brand Operations.
Shemer’s new responsibilities will include business transformation, IT product ownership, governance and planning and project management. Shemer has served in a number of roles within Choice Hotels, with responsibilities in Sarbanes-Oxley compliance, finance and project management.
Bonds will lead corporate strategy and provide leadership across the organization to improve business operations and implementation of enterprise-wide initiatives, including franchise services. Bonds joined Choice Hotels in 2006; he has served as the director of Business Intelligence, senior director of Information Technology Program Management and as senior director of Information Technology Strategy & Planning.
Sigona will be responsible for leading the creation and implementation of brand programs, standards and compliance functions for Choice’s economy, midscale and extended-stay brands. Sigona has served in a number of roles over his nearly 20 years with Choice Hotels in the areas of Quality Assurance, Franchise Services, Brand Management and Brand Programs.