TORONTO — Choice Hotels Canada has promoted Brendan Gibney to the position of director, Franchise Operations, which puts him in charge of maintaining and strengthening the brand’s competitive edge in Canada.

“This is an exciting time to be moving our business forward, and we believe Brendan’s contributions to the Choice Hotels Canada team are the next step in that forward momentum,” said Tim Oldfield, managing director, Franchise Performance for Choice Hotels Canada.

With more than 15 years of hospitality experience under his belt, Gibney joined Choice Hotels earlier this year in the role of Franchise Performance Consultant for Eastern Canada and the Ascend Hotel Collection. In his new role, Gibney has taken responsibility for the Franchise Services division and is launching a search for his replacement.

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