ROCKVILLE, Md. — Choice Hotels International, Inc. is reducing the elite status qualifications for its Choice Privileges program for 2021 and introducing new changes to allow guests to receive benefits faster. These latest updates follow those made earlier in 2020 are part of the company’s ongoing commitment to its loyalty members amid the COVID-19 pandemic.
“These new reduced requirements are meant to make it easier for loyalty members to achieve and maintain elite status. That way, they can take advantage of all the benefits we offer while having peace of mind knowing they are free to travel when ready,” says Jamie Russo, vice-president, Loyalty Programs and Customer Engagement, Choice Hotels. “We look forward to finding new ways to recognize guests for their incredible loyalty in 2021, so they know how much we and our small-business hotel owners appreciate them.”
With the reduction in 2021 elite-status requirements, members can now achieve:
• Gold status after staying seven nights (previously 10)
• Platinum status after staying 15 nights (previously 20)
• Diamond status after staying 25 nights (previously 40)
As previously announced, all Elite Choice Privileges members will maintain their current status through Dec. 31, 2021, regardless of travel activity in 2020. And, members who have stayed at least five nights between June 1 and Dec. 31, 2020, will maintain their upgraded elite status through Dec. 31, 2021.
