Personalizing the guest experience provides the path forward for recovery

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Personalization has become more than just a buzzword in the hospitality industry. These days, ensuring guest expectations are met is key to boosting sales, elevating customer loyalty...

Hotels make effort to increase accessibility

The Josie Hotel in Rossland, B.C. lists more than two dozen accessible features for its disabled guests on its website. Many are required by building codes as...

Loyalty programs are expanding outside the hotel into the outside world

Loyalty programs have been an integral marketing tool for hotel operators for decades. But a lot has changed from the days of collecting points for free rooms...

Guests expect more when it comes to hotel cleaning and sanitation standards

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Hotel cleaning and sanitation practices were traditionally managed discretely behind the scenes. In a COVID-19 world, however, today’s guests are looking for reassurances that the hotels they...

Hotels are rolling out new sales-and-marketing strategies

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The pandemic has fundamentally changed the way consumers travel. As the hotel industry continues to grapple with the reverberating impacts of ongoing travel restrictions, it’s clear that...

The lobby bars are making a comeback

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Call it wishful thinking, but we’re anticipating the steadfast return of the hotel lobby bar now that COVID-19 restrictions are lifting. In fact, we predict such outlets...

Operators need to Identify guests’ needs to help fill rooms post-pandemic

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Over the last 18 months, there have been few beacons of hope for the hotel industry. But this past summer, when governments began lifting many of the...

Third Party Intermediaries Likely to Play Role in Hotel Industry Recovery

As the world prepares for the resurgence of travel, third-party intermediaries and online travel agencies (OTAs) will undoubtedly have their role to play in the emerging environment....

Beyond Scrubbing: Cleanliness in COVID-19

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As the industry gradually rebounds from the devastating blow of COVID-19, which plunged occupancy rates to their lowest in decades — less than 20 per cent by...

Hotels are Upping their Cleanliness Game for the Post-Pandemic Market

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In order to ensure the resumption of safe travel and build consumer confidence, hotels have rolled out new health-and-safety protocols in response to COVID-19, as well as...