What’s the Most Important Aspect of a Marketing Plan?
A clear and actionable strategy for long-term success. Though its easy to say, it is hard to actually implement. Most GMs and...
What’s Your Stance on OTAs?
In short, online travel agencies are commoditizing the hospitality industry. On the surface, they offer a lucrative channel to heighten exposure and increase bookings,...
Waving the Flag
Protecting your brand is about ensuring the best franchisees represent your hotel. A hotel chain can have the most creative marketing campaigns, an aesthetically...
Unwelcome Guests
Bed bugs have hoteliers itching to eliminate reputational damage. Hotels have been dealing with unwanted guests for years, from cockroaches to mice. But the...
Hats Off to the Top 50
Top performers on this year’s list show innovation, perseverance and responsiveness Sometimes success is a question of innovation and fancy footwork, says Brian Stanford, director...
