BERLIN — At the International Hotel Investment Forum (IHIF), Carlson Rezidor Hotel Group announced it is rebranding to Radisson Hotel Group, effective immediately.
Under its new name, the company plans to capitalize on a strong partnership between Radisson Hospitality, Inc. — formerly Carlson Hotels, Inc. — and Rezidor Hotel Group AB, which has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa. As the 11th-largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development.
“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top-three hospitality company in the world,” says Federico J. González, president & CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group. “Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, “Every Moment Matters” [mantra].”
“The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners,” adds John M. Kidd, CEO and COO, Radisson Hospitality, Inc. “It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player.”
Radisson Hotel Group intends to invest significantly, over the next five years, into platforms and technology, including a comprehensive IT program for integration, new property management and distribution platforms along with new CRM, loyalty and campaign management platforms. It will also make significant investments in rebranding or repositioning more than 500 hotels globally.