MINNEAPOLIS, Minn. — Carlson Rezidor Hotel Group has named Charles McKee as senior vice-president and chief Commercial officer for the Americas. McKee will report to Ken Greene, president, Americas as well as Eric de Neef, executive VP, global chief Branding & Commercial officer. He will be based in Minneapolis.
“We are delighted to welcome a seasoned international travel and tourism leader, like Charles, to lead this newly created role that will focus on increasing clarity and execution excellence in the Americas team and fully integrate marketing, branding, development, commercial and operations strategies and initiatives to deliver our global ambition,” says de Neef.
“Charles brings with him more than 25 years of world-class experience with leading travel companies, in marketing, branding, sales and revenue management. He will be instrumental in driving revenue growth and brand awareness across the Americas and leveraging better global synergies across all brand and commercial strategies,” says Greene.
McKee’s most recently lead the restructuring of marketing, loyalty and branding functions at Malaysia Airlines in Kuala Lumpur. His prior work has included serving as CMO of Delta Hotels and Resorts and Air Canada. He has nearly a decade of senior leadership experience with Virgin Atlantic Airways. His overseas experience has further been broadened by leading the international offices of the Canadian Tourism Commission in 12 countries.
“I feel privileged to join one of the most dynamic hotel groups in the world, which has a passionate leadership team with a clear vision and an ambitious plan. I look forward to working with Ken and Eric, the entire global leadership teams and revenue-generation experts across the organization, to bring my experience and their knowledge into a successful formula for Americas and globally,” says McKee.