MCLEAN, Va. — Hilton’s new lifestyle brand, Canopy by Hilton, is set to make its global debut with the upcoming Canopy Reykjavik City Centre in Iceland.

The Canopy brand is all about the experiential travel factor, which fits in nicely with Iceland’s glaciers, volcanoes and 24-hour daylight in the summer. “Reykjavik has an incredible energy and is a fitting setting in which to introduce our first Canopy by Hilton hotel,” said Patrick Fitzgibbon, SVP, Development, Europe & Africa, Hilton Worldwide. “Iceland has grown in stature as a destination, owing to the efforts of Icelandair, which has improved the country’s connectivity and visibility as a global destination. Visitor numbers to Iceland have more than tripled in the last 15 years, and Canopy Reykjavik City Centre will add fresh momentum to the city’s vibrant travel scene.”

The 115-room property, which is slated to open in early 2016, is part of the Hverfisgata St. City Centre. The hotel will feature free Wi-Fi, an open-concept lobby, rooftop bar and restaurant featuring locally sourced fare. The hotel will be operated by Icelandair Hotels, a subsidiary of Icelandair Group.


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