HENDERSONVILLE, Tenn. — The Canadian hotel industry reported positive year-over-year results in the three key performance metrics during 2017, according to data from STR. Demand for the year (up 3.2 per cent) surpassed projections and pushed the highest absolute occupancy level in Canada since 1999. The Average Daily Rate (ADR) growth figure was the best since 2000.
Compared with 2016, occupancy grew 2.4 per cent to 65.9 per cent, ADR rose 5.2 per cent to $156.73 and Revenue Per Available Room (RevPAR) jumped 7.7 per cent to $103.31.
An October report from Destination Canada showed total international arrivals to the country were up 4.2 per cent year-to-date. Preliminary figures for November then showed a nine-per-cent increase year-over-year. STR analysts point to the influx of visitors, as well as celebrations around the 150th anniversary of Confederation, as the main drivers of hotel demand. Additionally, supply growth (up 0.8 per cent) remained rather muted.
In absolute values, August was Canada’s top month of the year for each of the three metrics: occupancy (80.3 per cent), ADR ($177.43) and RevPAR ($142.56).
Manitoba recorded the year’s largest year-over-year increase in occupancy (up 6.9 per cent to 68.7 per cent), while the Yukon Territory reported the highest lift in ADR (an 8.2-perc-cent jump to $138.38), resulting in the second-largest increase in RevPAR (up 10.8 per cent to $107.76).
Nova Scotia posted the largest rise in RevPAR, increasing 12.4 per cent to $98.98, due primarily to the second-highest increase in ADR (up 8.1 per cent to $143.52).
Saskatchewan reported the steepest declines in all three key performance metrics: occupancy (down 0.5 per cent to 53.3 per cent), ADR (down 4.7 per cent to $118.88) and RevPAR (down 5.2 per cent to $63.34). The Northwest Territories experienced the only other decrease in occupancy, falling 0.4 per cent to 71.6 per cent, and the second-largest declines in ADR (a 2.1-per-cent drop to $161.91) and RevPAR (down 2.5 per cent to $115.92).