TORONTO — Only one month after the program was launched by Canada’s LGBT+ Chamber of Commerce (CGLCC), 50 Canadian businesses have signed up to become the first-ever Rainbow Registered accredited companies, The Rainbow Registered program helps consumers and prospective employees more easily identify LGBT+ friendly businesses across the country. The W Toronto Hotel, Tourism Kingston and Medlior Health Outcomes Research are among the first to submit applications.
In order to earn the Rainbow Registered mark, businesses must meet a set of standards that focus on policies and practices, training, commitment to inclusive leadership and a culture of inclusivity. Once these standards are met, businesses can promote themselves as a Rainbow Registered organization, access CGLCC member benefits and be included in the Rainbow Registered business directory for consumers.
The first 50 Rainbow Registered businesses come from a range of industries, from tourism associations to independent retail shops and major financial institutions. Businesses that have successfully received the accreditation include, but are not limited to, 555 Brewing Co., McMillan LLP, Queerit, NONA Vegan Foods, Just B Diversity & Inclusion Consulting, and Soul Fuel Fitness.
“There have always been companies who lead by example and demonstrate their values and allyship in authentic ways, so we knew the program would be well received. However, we’re exceeding our expectations and I believe that’s in part due to consumers demanding more representation and are looking to support organizations whose values align with their own,” says Darrell Schuurman, CEO of the CGLCC. “We’re so proud of these first 50 businesses who jumped on the opportunity to affirm their position on LGBT+ rights and to work on developing a clear action plan that will contribute to a more equitable future.”