TORONTO — The Canadian Association of Tour Operators (CATO) has partnered with Tourism Cares to collaborate, educate and advance sustainable tourism.

For nearly 20 years, Tourism Cares has empowered the industry with tools, resources and opportunities to address global challenges that empower sustainable travel around the world. This includes convening the industry with Meaningful Travel Summits around the world, accompanied by Meaningful Travel Maps, which are custom-made for each destination that hosts a summit, to help tour operators and travel advisors incorporate sustainable businesses and services into their itineraries.

Additionally, Tourism Cares Meaningful Travel Summit in Victoria, B.C. will take place on September 28 to 30, 2022, bringing together North American industry representatives, including airlines, DMO’s, hotels, tour operators and travel agents. CATO representatives attending include Brett Walker (Collette), CATO Chairman, Stephanie Bishop (Avalon/Globus family of brands), CATO vice-chair, and Emma Cottis, general manager, Business Systems, Goway.

 “At CATO, we strongly support the efforts of Tourism Cares to advance the travel industry’s social and environmental impact to help people and places thrive. We know there is strength in partnership, and we must unite to create positive contributions towards responsible, sustainable travel,” says Walker. “This partnership with Tourism Cares is a natural extension of the causes we support and I look forward to the impact we will collectively make in the tourism industry.”

“We are all responsible to ensure that the people and places that we visit are positively impacted, not only at the economic level, but also environmentally and socially,” says Cottis. “Tourism Cares provides a community and resources to ensure that travel is a force for good, and events such as the summit in Victoria provide an opportunity to collaborate with our peers.”

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