“Canada continues to build on its success at the Vancouver 2010 Olympic and Paralympic Winter Games, the granting of Approved Destination Status by China and our recent designation as the number-1 country in the world by FutureBrand’s 2010 Country Brand Index,” said Bernier. “The Federal Tourism Strategy provides the scope and direction to help industry take advantage of this growth opportunity, increase tourism revenues and create jobs in all regions of Canada.”
The Strategy is based on a collaborative approach and aims to coordinate tourism-related efforts of 15 federal departments and agencies. It sets out 30 initial measures in four areas, including increasing awareness of Canada as a premier tourist destination, facilitating access and travel to Canada, encouraging development of extraordinary tourism experiences and fostering an adequate supply of skills and labour.
For more details on the Federal Tourism Strategy, visit ic.gc.ca.