SPOKANE, Wash. — Red Lion Hotels Corporation (RLHC) has named Calvin Anderson as senior vice-president and chief of Revenue Optimization.
In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic-marketing efforts through data analytics and attribution modeling.
Anderson joins RLHC from Duetto, where he was VP of Managed Services for the past two years. He also has senior revenue-leadership experience at Hilton, Marriott and Highgate Hotels and served on the Hospitality Sales & Marketing Association International’s national Revenue Management Advisory Board from 2012 to 2016.
“I am so impressed with the talented individuals we are able to attract to our organization, and this is especially true of Calvin, who will spearhead our revenue-growth strategies. We continue to create new opportunities to ensure RLHC success and this first-of-its-kind position is just another example of our innovative leadership,” says Greg Mount, RLHC president and CEO.